Author Archives: Patricia Johnson

5 tips for effective call-to-actions or CTAs

CTAs are very powerful and efficient tool. It can increase the rate of conversion of a site. Therefore, when developing a website, you should give extra attention to CTAs. These short phrases with clickable buttons that let the audience take quick action. Here are five tips for using CTAs effectively.

Set a goal

Having a clear understanding of your goal is important. It will help you to design your CTAs. Your goal and the CTA must complement one another. For example, if you want people to share your page in their social network then you can have a CTA like ‘Like our Facebook page.’

Understand the audience’s requirements

You should know why the audiences visit your website. Knowing their purpose of visiting will help you to design your CTA appropriately. Your target will be to encourage audiences to click.

CTAs must be attractive

CTA must grab the attention of the audience. You should use a color combination that highlights the CTA. The size of the CTA should be big enough for viewers to notice it. It should be in a spot that is easily seen.

Keep it concise and clear

CTA should not be descriptive. They must be concise and straightforward, for example, ‘Register today for a free trial,’ or ‘Sign Up,’ etc.

Proper language

The action you use should be action oriented. You should start with a good imperative verb. It will encourage viewers to click on your CTA. You should add a sense of urgency on your CTA. You should use words that prompt users to take immediate action. You should use words like ‘now,’ ‘here,’ etc.

Your entire website must be designed in such a way that it supports the CTA. For example, the layout of the website must be such that it allows easy viewing of the CTA. You should have lots of free space around the CTA so that it is visible properly. Use these tips to develop your CTA and enjoy the increased conversion rate for your business.

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4 things you should consider before building your website

The website is the storefront of your presence on the Internet. It helps visitors to know about your business, products, and services. Without a strong online presence, it is impossible to succeed in today’s competitive market. Before you create your website, you should consider these important things.

Making best use of text

No matter how beautiful your design is, if the content that you put on your website is not good, then users won’t visit your website again or consider buying your products or services. You should use clear language. Even Google algorithm places emphasis on quality content as it affects the ranking of the website.

Create a unique logo

A logo identifies a brand. The logo is something that people will remember. You should use this logo everywhere including website and any print materials.


Choosing a domain

It is better to pick a domain name that matches the name of your business. That way, people will remember the URL easily. But you may already have a URL with the same name. In that case, there are many suffixes that you can choose from.There are websites available that can search for a good domain name for your company.

Add photos to the site

Photos are very important for the look of your website. Photos make websites look attractive. You will find many photo choices online. Some sites offer free photos; while there are also sites offering paid photo download options. You should get photos that match with the concept of your business.


Before you design your website, you should look into some of the best websites that are available. This will give you an idea of how you want your website to be designed.

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A Client We Will Never Forget – The Pest Control Guy

Here at GuteWeb, we strive to be the best web design company in Sweden. We have worked with a variety of different companies over the years and sincerely thought we had seen everything. However, we were recently thrown a curveball in the form of a pest control business owner. We were contacted by the owner of Pest Control Boston & Removed the bed bugs from my nyc home and were informed that the gentleman was interested in having his website redesigned to better match modern technology. We obtained as much information as possible for our new client and accepted the initial payment, before the work got underway.


We knew sincerely that we needed to set Greg’s businesses apart from the other pest control companies in the Boston area. In order to do that, we needed to make the site original. We started with an effective domain and a beautiful logo. The combination would prove to be immensely impactful for establishing Greg’s brand and helping to make him a known figure within the city of Boston. He was happy with the results and he was as well.

Selective Content

After the brand’s logo was strategically placed on the site, we turned to the site’s content. Every website design and SEO expert will concur that content is king. However, before the content could be constructed, we first need to select effective keywords for Greg’s site. After performing extensive research, we were able to find moderately competitive keywords, which would give Greg a major advantage over his competitors. We carefully constructed his content using these keywords and plastered it on his website.


Along the way, we knew that Greg was running a pest control company. Therefore, he would need clients to make contact with him. His services couldn’t be purchased directly over the Internet, so we needed to convince clients to engage with Greg’s website. We did this in several different ways. First, we placed Greg’s phone number strategically throughout the website. Those that wanted to call him would be able to find the number easily. Second, we placed a Facebook like button at the bottom of the page, as well as an email link. The combination ensured everyone and anyone would be able to contact Greg either digitally or through the phone.

Next Steps

After the site was up and running, it was all about marketing. We instructed Greg about search engine optimization and PPC advertising. With our knowledge, Greg has now established his company was one of the best in Boston. We were thrilled to help and Greg has been grateful for our assistance.

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Exploring The Cases Of Our Last Few Clients

Welcome back to GuteWeb. As you know, we are the leading web design company in Sweden. We work with a wide range of different clientele from an assortment of unique industries. From time to time, it is good to reflect on our recent clients and to let our visitors know what we’ve been doing. While we strive to maintain the privacy of our clients, we also want our visitors to know what we work hard on their behalf. Below, you will learn a little about our last few clients and what we have been able to achieve for these individuals.

Baseball Card E-Commerce Site

Just recently, our web design firm worked with a gentleman, who was interested in created an e-commerce website for baseball cards. The man had previously sold collectable cards in a retail establishment and he was interested in taking his business online. We knew right away that this project would be unique and very fun. We have only been working with this client for a few weeks, but we’re proud of the progress we’ve been able to make. The website is completely designed and search engine optimized. It looks great and features sports related imagery. We’re proud of it and the client is beyond thrilled.

The Bug Control Company

Another recent client we worked with claimed to be the best pest control Los Angeles CA has in the area. Therefore, we wanted to make sure we provided this individual with the best design we possibly could. We worked with this client very closely. They were very picky and we did our best to accommodate all of their desires. With a little time and patience, the site was designed in the most relevant manner. And, it was optimized with keywords to ensure the site ranked in the Los Angeles area. At this stage, we are currently working with the client to push them higher up Google’s ladder. To date, both sides of the arrangement are happy with the progress made.

A Hospital

And finally, we have worked with a regional hospital within the past few months. The hospital administration wasn’t worried too much about optimization and ranking. Nonetheless, they wanted a beautiful and highly professional website. We were provided with pictures of the hospital on the inside and out. This imagery helped immensely. The client’s project was slightly original, but it was still fun nonetheless. We enjoy all of our clients and hope them the best in the future. Thanks to all three and we’re happy we can help!

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